Product Strategy Spectrum

Micro Strategy

he best product managers understand both micro and macro product strategies can make a sizable impact. Knowing how to dial in or out with your strategy is equally as key as knowing when to do it.

Some of the smallest functionality enhancements can boost conversion, reduce cart abandonment, or streamline operations. The example below illustrates how a seemingly minor functional improvement can make a sizable impact. Chipotle recently made it possible for a customer to seamlessly switch from delivery to pick up very late in the checkout…